We partnered with Texas A&M University to drive excitement and awareness of bubly's Howdy LTO cherry-flavored Bubly. The can features the Aggies’ official campus greeting “Howdy!”on the tab.
The Howdy! Bubly promotion featured digital signs around campus where Aggies could scan a QR code for a special augmented reality (AR) experience using an Instagram filter. The filter could also be unlocked on Texas A&M’s Instagram.
We also developed a welcome kit stocked with items any incoming Aggie would need during the Covid-19 climate.
welcome aggies.
School looked a little different in 2020. The regular welcome and meet ups are out the window. But we still need to hold on to that refreshing Aggie spirt! So we put together the perfect Socially Distant Welcome Kit to kick off their 2020 fall semester.
The ‘howdy’ kit.
We created kits that consisted of all things to get the 2020 fall semester started off right! A bubly, hand sanitizer, face mask, T-shirt, some buttons and a post card that had a QR code on it that students could scan and download their “digital welcome kit”
