EDUCATION
Miami Ad School – December 2015
Focus: Copywriting
Iona College – May 2012
B.A in Mass Communication: Advertising
Minor: Sociology
AWARDS
Gold ADDY - Pepsi: Full Of Detroit Soul
Silver ADDY - HP Wonderland
Bronze ADDY - Catherine Violet Hubbard Annual Gala
International Creativity Award: Silver – Search No Evil
Student ADDY: Silver – Search No Evil
Student Leadership Award - 2012
OTHER
Resident Assistant (2010-2012)
Students for Peace (General Member 2009, President 2009-2012)
Gael Activities Board (General Member 2009-2012)
Student Government Association (General Member of Legislation 2009-2012)
EXPERIENCE
TracyLocke, CT
Associate Creative Director (May2024 –Present)
Write across platforms for Diageo portfolio
Write for ZOA Energy platforms and concepts
Wrote across shopper marketing channels while ideating for multiple PepsiCo brands
Write for non-profit organizations like Triangle Community Center
Craft copy for agency social posts
Senior Copywriter (April 2022 –May 2024)
Write across shopper marketing channels while ideating for multiple PepsiCo brands
Write for non-profit organizations like Triangle Community Center & Catherine Violet Hubbard Animal Sanctuary
Wrote across platforms for JBL (Harman Kardon)
Developed Brand Voice and Concepts for Athletic Brewing Co.
Craft copy for agency social posts
Copywriter (July 2019 –April 2022)
Write across shopper marketing channels while ideating for multiple PepsiCo brands
Developed Diversity, Equity, and Inclusion Action Plan as well agency-wide statement
Sit on Diversity Council to create a more inclusive and well-rounded company that pays attention and reacts to global events, issues, and societal advancements in real-time. Agencies need to evolve and keep up with reality in order to be as authentic as possible
Craft copy for agency social posts
Associate Copywriter (January 2018 – July 2019)
Wrote copy across shopper marketing channels for Hewlett-Packard and Godiva
Likeable Media, New York
Freelance Copywriter (November 2017)
Wrote social media copy for brands: Entenmann’s, Redbox, Ahold
Wrote blog posts and other content for brands: Century 21, CertaPro Painters
Federici Brands, Wilton CT
Junior Copywriter (June 2016-August 2016)
Wrote copy for social media and other channels for brands: Color Wow, Time Bomb
360i, New York
Copywriting Intern (October 2015 - December 2015)
Wrote social media copy for brands: Oreo, Malibu Rum, Coca-Cola, EHI Holdings
J.Walter Thompson, New York
Copywriting Intern (July 2015 - September 2015)
Wrote copy across different platforms for brands: Zyrtek, Listerine, Slurpee, Treasury Wines
People, Ideas & Culture, New York
Copywriting Intern (January 2015 - March 2015)
Wrote copy for pitches for Dime Bank and TimeOut New York as well as copy for the Wyndham Rewards Program
Merkley + Partners, New York
Creative Coordinator (July 2012 - November 2013)
Assisted the creative department with their day to day business
Aided in putting together work for presentations to clients