Pepsi.
It’s a New York Thing.
New York City. The City that Never Sleeps. At least that’s what Pepsi is hoping for. In this OOH campaign, we took over the streets of New York and invited the locals to unique experiences courtesy of Pepsi.
Of the many lines scattered throughout New York City, a few called out the prizes directly — tickets to a Yankee game, a show at Madison Square Garden or Pier-17, or unique dining experiences.
Each piece of art was placed throughout New York City with lines that struck a chord with locals and also enticed them to participate in the program.
Winning.
It’s a New York thing.
Locals who scanned the code on our OOH were taken to a site where they could enter for a chance to win one of many New York City centric prizes.